Logo Design:

Ideas: 

                                                                     

My initial ideas:

1.     Granny''s Diner from Once Upon a Time.

2.     Mystic Grill from the Vampire Diaries.

3.     The ark federation from The 100.

4.     Marshall High school from Star-crossed.

Brief Outline of My Inspiration:

My logo is based on a television programme 'Star-crossed' (2014). Its takes place 10 years from now and Earth is inhabited by both human and aliens. The high-school logo colours are black and red and their mascot an Elephant/ Mammoth.

Research:

Process:

Adobe Illustrator:

Adobe illustrator is the only programme that I used to create my logo.

 Failures: 

Originally I intended to make the shape in my sketch as a base of my logo because I saw it in a lot of school logos. However after watching a lot of tutorials on how to manipulate a shape from the distortion of circle or squares, I still wasn't able to make the shape I wanted. This led me to try the simple oval shape.







Sketches:

Here are two of my Sketches which show the outline of the logo and the complete logo. I chose to do the 'Respect, Success, Diversity' because those exact words and similar words were frequently said by the U.S liason Gloria Garcia who worked at the High-school to lead the integration program so that Atrians and humans could live in harmony. The motto that I chose chose further promotes these values and goals.




The Use of Vectors: 

I vectorised the image of the mammoth using image trace and expand. This made it possible to get rid of the white background surrounding the image. The use of vectorising also allowed me to enlarge my image without the risk of it pixilating. After scaling the image it kept the quality of the image intact. The vectoring technique was also used in the logos that I research it gives them the profession look.




Colour Research:

The colours red and black were used because of the colours used in the television series. However I did research behind the meanings of the colours and it does relate to the ethos of the High-school. Red is associated with passion and determination which the high-school try to reinforce in the school sport of swimming and academically. Black is associated with elegance and formality which reflects the high-schools the strictness and establishment.

Colour was also an important factor when designing my logo. Transferability is key if my logo were to be prinited on other platforms, for instance newspapers. I tested it out how transferable my logo was if it were to be published on other environment and it looked okay. However not necessarily as[dm1]  appealing as it looks like in colour.



Typography:

When choosing the typography for my logo I initially chose any font that I thought looked okay. However I was told that typography matters because it goes hand in hand to what image you’re trying to portray for your logo design.

My initial typefaces were similar to the type writing style which made no sense because typewriter suggests classic, old fashioned. When Marshall High- School is innovative and modern due to the advancement of technology shown in the show which is significant in comparison to typewriter days or even in today’s society.

The typeface I chose in the end was Times New Roman is a font commissioned by the Times Newspaper in 1971. Although the font is old it’s still relevant as it’s still used today. Moreover it represents the Marshall high- School completely as it looks classy and modern.

I also deleted the MH abbreviation because it clustered the image of the mascot and once I deleted it I recognized that there was no need for it. Some of the logos that I analysed were not as appealing because it looked to complicated and I didn't want that to apply to my logo. The simplicity of it gave it a more sophisticated than it did with it.

The high schools motto was originally put there one by one around the inner space of the oval shape. However this was changed by adding the words around the inner white oval instead of individually adding each of the words. This mad my logo look much neater and well put together because the words curved with the the oval and were placed directly on the line instead of between the larger red oval.

What I could change or improve:

I would improve a number of things including the shape of the logo. Hopefully i would progress in my skill in Adobe illustrator to do so because my original sketch is what it was intended to look like.


FINAL IMAGE: